Grocery carts and video screens: Reading the minds of shoppers
Written by admin on Saturday, January 19th, 2008 in Gadgets.
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The new Microsoft shopping cart promises turn your next mundane shopping trip into an adventure! Four years in the making, collaborating with Texas-based MediaCart Holdings Inc, Bill Gates has launched a grocery cart-mounted console that does everything but remove money from wallets to pay for items! It helps shoppers find products, then scan and pay for them without having to wait in line at the checkout counter (a blessing in itself). But Bill Gates is not completely altruistic. (Indeed, no mogul ever really is.) Microsoft’s acquisition of Quantive, an online advertising company, last year for $6 billion increased the company’s capacity to serve video ads onto these grocery cart screens. (Read the full post about ‘Grocery carts and video screens: Reading the minds of shoppers’…)


